By Abhijit Phadke
The laminates industry in India is largely a market segment where customer involvement and knowledge about the product is very low, with most customers not being very aware of the various choices available. Usually in India, when people have any furniture requirements, they just approach the local carpenter in their area, and ask for a quote.
Due to this lack of end-user awareness prevalent in the plywood and laminate industry in India, the sales of plywood and laminates are often driven by the carpenters and the local shopkeepers in the area, and the customers involvement is usually restricted to choosing a laminate colour and design from the catalogue that the carpenter brings with him and shows to them.
Some of the low knowledge areas are listed below.
Other than being overlaid on plywood, the laminates industry also plays an important role in the case of readymade furniture these days (which is made using pre-laminated particle boards and MDF).
The combined worth of the plywood and laminates industry is believed to be to the tune of Rs. 21000 crore per year, with laminates accounting for a share of approximately Rs.3300 crore, and the industry is expected to keep on growing further in the years to come.